Advertisements – The CBSE Way

Advertising is a type of communication whereby people promote or persuade customers to utilize their services. There are two types of advertisements:

  1. Classified advertisements
  2. Display advertisements

Classified ads will be our subject in this article. Classified ads are called CLASSIFIED ADS because they are CLASSIFIED into different type of categories depending on their functions.

Classified advertisements

Classified advertisements


Classified advertisements are advertisements used by the general masses to promote or use services. They are generally text-based ads where newspaper agencies generally charge on the number of words used. So, you can very well imagine that there is no place for precise English sentences here and the only concern is to get things noticed with as minimum words as possible.

Format and marking scheme

Format of Classified Ads

Format of Classified Ads


1 mark – Heading (Should be in CAPITAL letters only)
2 marks – Content
2 marks – Expression with certain grammatical factors

Do crosscheck with your subject teacher to check for the updated marking scheme.

NOTE: Classified Advertisements should be enclosed in a box.

Word Limit

Classified ads should be very well covered in a range of around 50 words. Marks will be deducted if the student jumps the word limit. So exercise caution in this regard.

There are several type of classified ads, which are as follows:

  1. Situation vacant
  2. To-let
  3. Sale and Purchase of Property/Vehicles/Goods
  4. Education institutions promotion
  5. Missing persons
  6. Tour and Travels

Now let’s highlight what to include in each type of classified ad.

1. Situation Vacant types

  1. Always begin with WANTED or REQUIRED
  2. Name of the organization must be always present
  3. Number of vacancies and the post for which advertised should be clearly stated.
  4. The age and gender of the candidate required.
  5. Qualification and requisite experience needed for the post.
  6. Pay scale, perks and also the mode of applying (E-mail, postal, etc)
  7. Contact address and phone number for correspondence



WANTED a small, confident P.A./Stenographer for a leading export house. Qualification – graduate, age – 25-30 years. Typing speed 40 wpm, short hand speed 100 wpm. Preference to those who can handle computer. Salary negotiable. Apply with complete bio-data by 20th December to Secretary, Orient Export House, T. Nagar, Delhi. PH: 011-21111111

2. To-Let ads

  1. Begin with WANTED or AVAILABLE
  2. Type of accommodation should be mentioned.
  3. Rent expected
  4. Give proximity to markets and also indicate whether it’s sun facing, etc.
  5. Contact address and phone number



Metals & Minerals Corp. of India needs suitable accommodation on rent to be used as a guesthouse. Should be located in a posh area with excellent facilities. Uninterrupted water & electricity. Nearby market must. Owners please contact R. Lal, Executive Manager, PH: 01123333333.

3. Sale/Purchase of Property/Assets

  2. Brief physical description
  3. a. Property – Number of floors, size, number of rooms, location and surroundings.
    b. Vehicles – Colour, model, accessories, year, modifications (if any), price, mileage and condition.
    c. Household goods – Condition, price offered or expected



Mukherjee Nagar, DDA flat, ground floor, two bedrooms, car parking available, park facing, best location, reasonable price, contact A. B. Singh #9250556655


Available Maruti 800, LX, year 1999, self-driven, sparingly used, scratch less, a stereo, air-conditioned, beautiful upholstery, no expenses, contact C. D. Kumar #9350556655

4. Educational institutions

  1. Name of the institution
  2. Past record
  3. Courses offered and their durations
  4. Eligibility criteria an details of admission test (if any)
  5. Facilities and fee structure
  6. Scholarship information
  7. Last date for registration, etc
  8. Contact address and phone number.



IIFL announces the commencement of its courses in Japanese, French and German. Duration – 3months. Eligibility – senior secondary. Excellent faculty. Computerized training. Incentives for early birds. Send in your applications by 1st June, 2012 or contact secretary #9350556655

5. Missing person

  1. Brief physical description of the missing like height, complexion and built.
  2. Name, age and any health related issues about the missing person
  3. Clothes, accessories or any other identifying features.
  4. Tell about the place last seen
  5. Details of reward if any
  6. Contact address and Phone number



GIRL MISSING,Priyanka Khanna, 12 years, 4’3” tall, fair, slim built, wearing black t-shirt and blue jeans since 2.2.2012 from M. G. Road, Gurgaon. Speaks Hindi and English. Informers will be suitable rewarded. Inform M. G. Road Police station #98765432

6. Tours and travels

  2. Name of the travel agency
  3. Destination and duration
  4. Price and special discounts, if any
  5. Contact address and phone number



Attractive package available for Mauritius. Three nights, four days. Breakfast and dinner, stay at 3-star hotel, sight-seeing included. Rs. 9999 per person. Special discount for early bookings. Contact Star Travels, 9350556655

NOTE: The examples in this article are italicized to make them easily distinguishable from the rest of the content. In actual examinations, you don’t need italics for this.

  • Pj


  • divyani yadav

    thanks!!! its gonna help me a lot

  • rachel akansha jacob

    gud …:)

  • saurabh

    thank you very much

  • Rathiya

    it iz very useful…..but are we supposed to write in complete sentences?

    • CBSE Guy

      You do not need to write complete sentences. Make sure you try to use minimum number of words but enough to touch the word limit. :)

      Take up your todays newspaper and read the entire page containing classified ads. It’ll help you assimilate the idea and structure of these ads.

      • keshav asawa

        Can we use full stops in between? Our teacher guides that we cant use full stop and can only use ‘-‘ or ‘/’ between 2 semtences..pleasr clarify the doubt to the earliest

  • deepak malik

    very helpful

  • Zaheer Syed

    Thanx! =D

  • Pragzzz

    The site is really awesome……I wonder why I didn’t find it earlier….

    Keep up the good work, You are really doing a great job :) <3



  • rohan naik

    you guys are just awesome!!and the best part is that u dont need to register yourself and waste time

  • roopal jain

    thnc a lot for ua help :)

  • Russell Moopen

    thnxxx machaa (y)

  • ankita

    plz give more examples otherwise its jst next to awesome guys
    u rocks

  • Abhipsha

    this site is really very much helpful to my self preparation,,,,,,,,,thanks a lot!!!!

  • Rahul Choudhary

    Thanks a lot admin

  • nishkarsh

    it is short & sweet…not too short so we don’t understand and not too long that we r confused..thanx…it is really helpfull.

  • Ishu Singh

    where is the format of display adds…..???can you arange it for me…..

  • Poorva Sharma

    Should the headings be written exactly as shown in the examples?


    very helpful…looking forward for more tips…

  • Guest

    Thnk u..
    thnx a lot..!..the examples helped a lot…! :)
    u guyz r awesome..!! 😀

  • ruchi

    thank u this is really very helpful for those who are doing self studying……. tomorrow is cbse boards’ first paper n is of “English ” thank u vry much

  • Anshul Sangani

    thnku very much guyzz…….. 😀
    keep doing this work (Y) 😉

  • tanya

    awsome site..!! really very helpful..

    • http://ada addad

      totaly eccept

    • Ravi

      Yes it is yar

  • Harender

    nicc jobbb

  • rivu

    thanks very much

  • http://facebook Anshy

    Thnxxx a lott…

  • sheeba khan

    amazing site…. and thats vry grt dat it also have food production and mass media communication……. these two vocational wont found anywhere

  • harry potter

    yeah .. nice work …

  • chandana

    this is amazing ! huge help to all students …. thnkxxxx



  • http://gamil bharath

    thanks a lot ,so any one can write an ad

  • MegaGenius

    Thanks bro.

  • varushka

    Abe lalluo agar itna hi shauk charrai thi famous hone ki to joke likh dete. English ka majak kyu banaya.
    Sorry that was a joke really sorry, you guys are just awesome.

  • chitrakshi

    osmmmmm.!! thnku vrryy mchh… itsss really very easy to undrstand now… thkss a lot..

  • qwe

    how is to-let and accomodation wanted same?

  • yoyo

    do v hav 2 use commas?

  • Chayanika Guin

    matrimonails and lost and found ads not given pls upload their formalt too otherwise excellent

  • Tom

    but there is nothing about lost and found

  • shubhang singh

    where are the matrimonials and change in name

  • sourabh

    plz provide flat for purchase also.

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